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Master of Arts

in Strategic Marketing

Code

GE7003

Duration

1 year

Intakes

February | August

Overview

The Master of Arts in Strategic Marketing program provides advanced knowledge and skills in marketing principles, consumer behaviour, digital marketing, brand management, research methods, and thesis research. This program is designed to prepare students for leadership roles in marketing, equipping them with the expertise to address complex challenges and drive organizational success.

Contact Info

Office of Admission
Baarerstrasse 71, 6300 Zug, Switzerland
+41 76 702 23 97
Mon - Fri 8:00-18:00

Programme Structure

Year 1
Semester 1
Credits
A/618/1614
Contemporary Issues and Principles of Marketing
20
F/618/1615
Consumer Behaviour and Market Communications
20
J/618/1616
Digital and Social Media Marketing
20
L/618/1617
Contemporary Challenges and Strategic Marketing
20
R/618/1618
Strategic Brand Management
20
J/616/2726
Advanced Research Methods
20
T/715/7001
Thesis (Master)
60
Background

Open for Admission

2
0
2
5

View the full program syllabus as well as details on faculty, guest speakers and key learner benefits.

Apply to SIMS

Milestone

01 — You Apply

Fill out your application yourself. Our streamlined online application takes just 15 minutes — quick, simple, and secure.

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Milestone

02 — We Connect

Once your application is submitted, a SIMS admissions advisor will get in touch to guide you through the next steps and answer any questions.

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Milestone

03 — You Get Ready

After finalizing your admission details, you'll be ready to plan your schedule and start the first step toward an exciting academic journey.

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Are you ready to take the next step toward your future? Are you ready to take the next step toward your future?