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Bachelor of Arts

in Tourism and Hospitality Management

Code

TH6000

Duration

3.5 years

Intakes

February | August

Overview

Enter a dynamic and fast-growing industry that connects cultures, inspires experiences, and drives global economies. This degree blends business knowledge, cultural awareness, and practical skills to prepare students for diverse roles in tourism and hospitality. From managing hotels and resorts to curating travel experiences and organising events, the curriculum offers both theoretical understanding and hands-on training. Emphasis is placed on sustainability, customer service excellence, and adapting to industry trends. Graduates leave with the confidence, creativity, and professional insight needed to excel in the international tourism and hospitality sector.

Contact Info

Office of Admission
Baarerstrasse 71, 6300 Zug, Switzerland
+41 76 702 23 97
Mon - Fri 8:00-18:00

Programme Structure

Year 1
Semester 1
Credits
FIN101
Finance and Accounting
9
RES101
Academic Writing and Research Skills
6
MGT101
Business Operations
4
MGT102
Communication in Business
4
MGT103
Leading and Managing Teams
4
MGT104
Operating in a Global Context
4
MGT105
Risk Management
4
CSC101
Big Data Analytics
4
CSC102
Generative AI
4
GER101
German I
6
INT101
Internship
5
Year 2
Semester 2
Credits
MGT201
Principles and Concepts of Strategy
6
ACC201
Management Accounting and Decision Making
6
MKT202
Digital Marketing Management for Tourism and Hospitality
4
THM201
Contemporary Issues in Tourism and Hospitality
4
MKT203
Customer Relationship Management
4
THM202
Destination Analysis
8
CSC201
Fundamentals of Operating Systems
4
MGT202
Management of Human Resources
4
MGT203
Management of Human Resources
4
GER201
German II
6
INT201
Internship
5
Year 3
Semester 3
Credits
MKT301
Strategic Marketing
4
MGT305
Organisational Behaviour and Performance
4
MGT303
Operations Management
4
FIN301
Financial Decision Making
4
BUS301
Sustainable Business Practices
4
RES303
Researching Tourism and Hospitality Management
4
GER301
German III
6
WBP301
Work-based Project
15
Semester 4
Credits
LOG301
Logistics and Supply Chain Management
4
THM301
Technology in the Tourism and Hospitality Industry
4
THM302
Tourism and International Development
4
THM303
Tourism Policy and Planning
4
FIN303
Investment and Risk Management
4
GER302
German IV
6
WBP301
Work-based Project
15
Background

Open for Admission

2
0
2
5

View the full program syllabus as well as details on faculty, guest speakers and key learner benefits.

Apply to SIMS

Milestone

01 — You Apply

Fill out your application yourself. Our streamlined online application takes just 15 minutes — quick, simple, and secure.

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Milestone

02 — We Connect

Once your application is submitted, a SIMS admissions advisor will get in touch to guide you through the next steps and answer any questions.

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Milestone

03 — You Get Ready

After finalizing your admission details, you'll be ready to plan your schedule and start the first step toward an exciting academic journey.

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Are you ready to take the next step toward your future? Are you ready to take the next step toward your future?