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Bachelor of Arts

in Tourism and Hospitality Management

Code

TH6000

Duration

3.5 years

Intakes

February | August

Overview

With the tourism and hospitality sector driving economic growth and cultural exchange worldwide, this programme equips students with the essential knowledge and skills to thrive in a global environment. Through the Bachelor of Arts in Tourism and Hospitality Management, learners explore key areas such as service excellence, destination marketing, event coordination, and hospitality operations. The course nurtures leadership, innovation, and intercultural competence — empowering graduates to build successful careers across hotels, resorts, travel agencies, and international hospitality organisations.

Contact Info

Office of Admission
Baarerstrasse 71, 6300 Zug, Switzerland
+41 76 702 23 97
Mon - Fri 8:00-18:00

Programme Structure

Year 1
Semester 1
Credits
GER101
German I
6
RES101
Academic Writing and Research Skills
6
MGT103
Leading and Managing Teams
4
CSC101
Big Data Analytics
4
INT101
Internship
5
MGT101
Business Operations
4
MGT104
Operating in a Global Context
4
CSC102
Generative AI
4
FIN101
Finance and Accounting
9
MGT102
Communication in Business
4
MGT105
Risk Management
4
Year 2
Semester 2
Credits
ACC201
Management Accounting and Decision Making
6
MKT203
Customer Relationship Management
4
MGT202
Management of Human Resources
4
INT201
Internship
5
MKT202
Digital Marketing Management for Tourism and Hospitality
4
THM202
Destination Analysis
8
MGT203
Management of Human Resources
4
MGT201
Principles and Concepts of Strategy
6
THM201
Contemporary Issues in Tourism and Hospitality
4
CSC201
Fundamentals of Operating Systems
4
GER201
German II
6
Year 3
Semester 3
Credits
MGT303
Operations Management
4
RES303
Researching Tourism and Hospitality Management
4
MKT301
Strategic Marketing
4
FIN301
Financial Decision Making
4
GER301
German III
6
MGT305
Organisational Behaviour and Performance
4
BUS301
Sustainable Business Practices
4
WBP301
Work-based Project
15
Semester 4
Credits
LOG301
Logistics and Supply Chain Management
4
THM303
Tourism Policy and Planning
4
THM301
Technology in the Tourism and Hospitality Industry
4
FIN303
Investment and Risk Management
4
THM302
Tourism and International Development
4
GER302
German IV
6
Background

Open for Admission

2
0
2
5

View the full program syllabus as well as details on faculty, guest speakers and key learner benefits.

Apply to SIMS

Milestone

01 — You Apply

Fill out your application yourself. Our streamlined online application takes just 15 minutes — quick, simple, and secure.

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Milestone

02 — We Connect

Once your application is submitted, a SIMS admissions advisor will get in touch to guide you through the next steps and answer any questions.

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Milestone

03 — You Get Ready

After finalizing your admission details, you'll be ready to plan your schedule and start the first step toward an exciting academic journey.

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Are you ready to take the next step toward your future?