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    Full Name

    Email Address

    Phone Number


    Master of Strategic Marketing


    Programme Code




    2 years





    The Master of Strategic Marketing is a comprehensive program designed to equip students with the necessary skills and knowledge to excel in the dynamic field of marketing. At our institution, we offer an online programme that provides students with flexibility and convenience while maintaining high academic standards. Our curriculum covers various aspects of strategic marketing, including market research, branding, consumer behaviour analysis, digital marketing strategies, and more. We prioritize experiential learning through case studies and practical projects that mimic real-world scenarios.

    Our faculty comprises experienced professionals who bring their industry expertise into the classroom to provide valuable insights that prepare our graduates for success in their careers. Students are also exposed to global perspectives on marketing through interactive sessions with international experts and collaborations with peers from different regions.

    Programme Structure

      • Contemporary Issues and Principles of Marketing
      • Consumer Behaviour and Market Communications
      • Digital and Social Media Marketing
      • Contemporary Challenges and Strategic Marketing
      • Strategic Brand Management
      • Marketing Research Project
      • Dissertation

    Contact Info

    Office of Admissions

    Industriestrasse 24,
    6300 Zug, Switzerland

    +41 76 396 6493

    [email protected]

    Mon – Fri 8:30 A.M. – 4:30 P.M.

    Social Info

    Why study here?

    Switzerland is world-renowned for its high-quality educational institutions, and the Swiss Institute of Management and Sciences (SIMS) is no exception. Located in the city of Zug, SIMS provides an array of programs and courses that are highly respected by employers around the globe. The curriculum at SIMS has been crafted to give students a well-rounded education encompassing every facet of business and management. The courses are rigorous and require hard work, but the rewards are worth it as graduates leave with an understanding of the global marketplace and its associated challenges. SIMS graduates are highly sought after by employers due to their strong analytical skills, problem-solving ability, and cultural awareness. The University has an excellent reputation for placing graduates in top jobs at leading companies worldwide.

    The Master of Strategic Marketing offered by our institution is a unique opportunity for individuals seeking advancement in this ever-evolving field.