Master of Strategic Marketing
Programme Code
GE7003
Duration
2 years
Intakes
February
August
Overview
The Master of Strategic Marketing is a comprehensive program designed to equip students with the necessary skills and knowledge to excel in the dynamic field of marketing. At our institution, we offer an online programme that provides students with flexibility and convenience while maintaining high academic standards. Our curriculum covers various aspects of strategic marketing, including market research, branding, consumer behaviour analysis, digital marketing strategies, and more. We prioritize experiential learning through case studies and practical projects that mimic real-world scenarios.
Our faculty comprises experienced professionals who bring their industry expertise into the classroom to provide valuable insights that prepare our graduates for success in their careers. Students are also exposed to global perspectives on marketing through interactive sessions with international experts and collaborations with peers from different regions.
Programme Structure
- Contemporary Issues and Principles of Marketing
- Consumer Behaviour and Market Communications
- Digital and Social Media Marketing
- Contemporary Challenges and Strategic Marketing
- Strategic Brand Management
- Marketing Research Project
- Dissertation
How to Apply
Entry Requirements
Tuition Fees
How to Apply
How to Apply
- Find the programme
- Check your eligibility
- Prepare your documents
- Submit your application
Please note, SIMS’s offer is subject to the availability of places in each program and applications to competitive programs may close when program quotas fill before published deadlines. As such, applicants are encouraged to apply as soon as possible to avoid disappointment.
Entry Requirements
Entry Requirements
Academic requirements
- Level 6 Diploma/ Bachelor Degree
English requirements
- IELTs 6.5
- Common European Framework of Reference (CEFR) B2
- Cambridge English Advanced (CAE) 176 or above
- Pearson Test of English (PTE ) Academic 52-59
Tuition Fees
Tuition Fees
- Application Fee: 150 CHF
- Tuition Fee: 16,000 CHF (not including conference fees)
Notes:
- Programme fees are priced and invoiced in Swiss Franc (CHF).
- Payment in other currencies will be converted to CHF at the exchange rate on that day.
- Tuition fees and medical insurance fees are subject to change without notice.
- Bank transfer is the preferred method of payment.
Why study here?
Switzerland is world-renowned for its high-quality educational institutions, and the Swiss Institute of Management and Sciences (SIMS) is no exception. Located in the city of Zug, SIMS provides an array of programs and courses that are highly respected by employers around the globe. The curriculum at SIMS has been crafted to give students a well-rounded education encompassing every facet of business and management. The courses are rigorous and require hard work, but the rewards are worth it as graduates leave with an understanding of the global marketplace and its associated challenges. SIMS graduates are highly sought after by employers due to their strong analytical skills, problem-solving ability, and cultural awareness. The University has an excellent reputation for placing graduates in top jobs at leading companies worldwide.
