Full Name

    Email Address

    Phone Number

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    Bachelor of Arts in
    Hospitality/Tourism/Event Management

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    Programme Code

    TH6000

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    Duration

    3.5 years

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    Intakes

    February
    August

    Overview

    The Bachelor of Arts in Hospitality/Tourism/Event Management programme is designed to equip students with the necessary knowledge and skills required to excel in the ever-evolving hospitality industry. Our programme focuses on providing a comprehensive understanding of the various aspects of hospitality, such as customer service, event management, food and beverage services, tourism management, and more. We offer a rigorous curriculum that combines theoretical learning with practical experience through internships and industry placements. Our faculty members are experienced professionals who bring their expertise into the classroom while keeping up-to-date with current trends in the industry.

    Graduates from our programme possess excellent communication skills combined with critical thinking abilities making them highly sought-after candidates by employers across all sectors.

    Programme Structure

    Semester 1

    Shared Courses

      • Customer Service Management
      • Global Tourism and Hospitality
      • Sustainability in Tourism & Hospitality
      • Business Environment
      • Finance Management
      • Services Marketing
      • Language (German)

    Specialisation 1: Hospitality Management

      • Food and Beverage Operations
      • Food and Beverage Supervision
      • Food and Beverage Management

    Specialisation 2: Tourism Management

      • Travel and Tourism Operations
      • Travel and Tourism Supervision
      • Tour Operations Management

    Specialisation 3: Event Management

      • Event Operations and Project Management
      • Event Experience Creation
      • Event Experience Management

    Worldwide Internship

    Semester 2

    Shared Courses

      • Funding and Finance
      • Hospitality Economics
      • Human Resource Management
      • Strategic Marketing
      • Customer Relationship Management
      • Contemporary Issues
      • Operations Management
      • Language (German)

    Specialisation 1: Hospitality Management

      • Rooms Division Operations
      • Rooms Division Supervision

    Specialisation 2: Tourism Management

      • Travel Geography
      • Destination Analysis

    Specialisation 3: Event Management

      • Revenue and Pricing Management
      • Corporate Events and Hospitality

    Worldwide Internship

    Semester 3

    Shared Courses

      • Business Strategy
      • Business Branding
      • Project Management
      • Managing Events
      • Quality Management
      • MICE and Logistics
      • Computer Application I
      • Language (German)

    Specialisation 1: Hospitality Management

      • Facilities Management
      • Food and Beverage Development

    Specialisation 2: Tourism Management

      • Tourism & International Development
      • Sustainable Tourism and Destination Development

    Specialisation 3: Event Management

      • Entrepreneurship in Hospitality and Events
      • Sustainable Event Management

    Semester 4

    Shared Courses

      • Strategic Impact of Business Environment
      • Technology in the Industry
      • Organisational Behaviour and Performance
      • Researching Tourism and Hospitality Management
      • International Resort and Spa Management
      • Contemporary Trends
      • Computer Application II
      • Language (German or Spanish)

    Specialisations:

      • Hands-on Project
      • Work-based Project
    •  

    Semester 5

    Shared Courses

      • Language (German or Spanish)

    Specialisations:

      • Hands-on Project
      • Work-based Project
      • Digital Portfolio Project

    Contact Info

    Office of Admissions

    Baarerstrasse 71,
    6300 Zug, Switzerland

    +41 76 702 2397

    [email protected]

    Mon - Fri 8.00-18.00.

    Social Info

    Why study here?

    Switzerland is world-renowned for its high-quality educational institutions, and the Swiss Institute of Management and Sciences (SIMS) is no exception. Located in the city of Zug, SIMS provides an array of programs and courses that are highly respected by employers around the globe. The curriculum at SIMS has been crafted to give students a well-rounded education encompassing every facet of business and management. The courses are rigorous and require hard work, but the rewards are worth it as graduates leave with an understanding of the global marketplace and its associated challenges. SIMS graduates are highly sought after by employers due to their strong analytical skills, problem-solving ability, and cultural awareness. The University has an excellent reputation for placing graduates in top jobs at leading companies worldwide.

    The Bachelor of Arts in Hospitality/Tourism/Event Management provides an exciting opportunity for students seeking to pursue a rewarding career path in this dynamic field. 

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